Our long-term client Kepler Interactive aimed to build significant awareness and authentic engagement from creators through a multi-phased organic influencer campaign with us. The objectives were to firstly generate early buzz, with a targeted preview working with select creators. To then amplify that buzz with a pre-launch event and then, naturally, secure the very best creators for official launch. 

Working with Kepler (and in some cases with Sandfall directly) we developed an organic influencer strategy, encompassing all of these aims.

First, our Organic Creator Preview Beat

The initial preview beat successfully laid the groundwork for widespread anticipation, this was coupled with great media placements from the PR teams working with Kepler too.

• Over 1.7 million views across YouTube and Twitch combined.

• 125 unique pieces of content from 87 individual creators.

• Livestreamed preview content achieved 109,000 watch hours.

• Preview content was created in 5 languages across 13 countries.

  
  

Next, supporting an in-person event

Kepler, in collaboration with Hope & Glory PR, organized a brilliant pre-launch event, whom we were responsible for managing most of the influencer attendance for and encouraged social sharing to broaden the event's reach and impact. We defined and approached a list of top creators worldwide, including a significant portion of the preview creators! The Guillotine-specific invitees of the party generated:

• 64 social posts in total across 28 individual influencers from 7 individual companies/agencies.

• 2.2 million impressions.

• Achieved 115,000 engagements (likes, shares, and comments).

  
  

And finally… launch. 

The main review campaign around launch solidified the game's positive reception and where we really got to show off our strengths. We targetted the most high-value creators in the world personally, ahead of time, and worked with some of the world’s best talent agencies to identify interested and relevant RPG creators at the very top level, and then closer to launch, widened our net to more emerging creators. The results speak for themselves.

• We were responsible for just 1,200 confirmed creators covering the game, which despite the impressive number was actually only 2.73% of the creators who went live. Many picked the game up organically and Lurkit had also had a significant amount of interest!

• Despite only 2-3% of the content being placed by us, we were responsible for 71% of all global organic creator viewership (watch hours and vods) from the early embargo until the end of launch week. 

• Our contributions to the launch period generated 6.1 million watch hours on Twitch and YouTube combined.

  
  

To summarise, our multi-phase approach to the Clair Obscur: Expedition 33 organic influencer campaign successfully navigated a competitive market during a competitive time and delivered some pretty prominent results across all major influencer-focused platforms. Our ability to identify, engage, and secure collaborations with impactful global creators for previews, events, and reviews, meant that we accounted for 71% of all coverage with just 2.73% of the creators. 

We’d like to thank Kepler Interactive for acknowledging Guillotine's significant contribution to the global organic influencer work by placing us in the game's credits and to Sandfall directly, who invited us to celebrate launch with them on multiple occasions across London and Montpellier.

Finally, and maybe most importantly. 

Clair Obscur: Expedition 33 was a labour of love for everyone who worked on it, including the externally sourced teams (of which there were many) and Kepler’s long-term retainer partners such as, Tinsley, Cosmocover and Theo Games.

Clair Obscur: Expedition 33  is a collective triumph.