Working directly with developers Piece of Cake, we helped to bring indie co-op horror Dark Hours into Early Access and then launch v1 after a successful demo launch earlier in 2024. Maximising awareness among horror/variety creators entirely organically, with four weeks notice ahead of Halloween.

We partnered with some of the biggest names in the industry to create engaging pre-launch content on Twitch and YouTube, as well reaching out to as many multiplayer-focused channels as possible.

We provided select creators with exclusive early

access to the game before the official launch allowing them to schedule a game night with their friends and create high- quality content to show-off multiplayer.

The campaign was such a success and we earned a spot in the most-watched horror games worldwide during Halloween week. Only the second time a new IP has done this on Twitch! It even outperformed Phasmophobia, at the time possibly the most well-known 4-player co-op horror game on the market, which launched into v1 during the same week!