Following recommendations from two seperate Guillotine clients, AdHoc Studio (the team behind the iconic Telltale series) engaged us to modernize the influencer strategy for their episodic superhero game, Dispatch.

Recognizing the landscape had shifted a lot since the 2010s, we created a campaign for a complex release schedule spanning four separate launch windows as the episodes dropped.

Steering clear from a volume-based 'numbers race' of getting as many creators as possible, we focused strictly on high-impact targets, relevant genre fans, Telltale evangelists and an entire new generation who couldn’t even tell you what The Wolf Among Us is. We built an initial list of just 800 pre-launch targets globally

The result was one of the most significant organic success stories of 2025.

Dispatch was one of only two games this year to be played by every single one of the top 20 global streamers and the top 5 gaming YouTubers.

The efficiency of our targeting was instrumental to this: while we directly placed content with only 8% of the creators who covered the game, those specific placements accounted for 84% of the total global viewership.

Based on the results of Dispatch, AdHoc have already engaged us for collaboration in their next major plans.

That’s true success, to us!

"Guillotine made some bold claims at the outset: clear strategy, no buzzwords, and the highest-ROI piece of our Dispatch marketing push - done in a way that respected fans and creators.

Guillotine delivered on all of it. Sounds simple, but anyone running a business knows how rare that is.

10/10. Would work with again without hesitation."

Michael Choung - CEO of AdHoc Studio