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Metaphor: ReFantazio

Launching ATLUS bold new venture and GOTY nominee

We were entrusted by long-time collaborators ATLUS to help launch their new IP into the world, which ended up winning GOTY in some very prestigious places.


Our work started with an event in New York, inviting select top-tier creators across UK & Europe, we activated preview content ahead of launch.


For launch, we activated over 300 creators across Europe to showcase the eye-catching future classic to the world on launch day during the busiest period of the year.


An honour and a priviledge. Enough said.

Key stats

22.7m

views on VODs during launch week

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418

creators activated on launch day across Europe

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650k

watch hours on Twitch within 48 hours

Creator highlights

©2023 GUILLOTINE - Full-service Influencer Relations Agency.

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