Two-person French studio KAFI hired us to generate awareness for their survival horror co-op debut The Headliners. The plan was simple, highlight the game’s moment-to-moment hilarity with the best multiplayer streams possible before launch. We initially approached 600 creators with a love for the genre, ‘game night’ games and palette cleanser streams/videos.

Reception went as well as we imagined, with 94% of the creators we approached covering the game including the most iconic creators in the space played the game, from NorthernLion, to Jerma, Pokimane, IronMouse, Alanzoka, Antoine Daniel, Zerator.

We then handled incoming requests with over 400+ creators covering the game pre-launch.