Philosophy
Influencer Relations is now the heart of modern game discovery. We treat it with the reverence it deserves.
Our philosophy is simple - Influencer Marketing & Comms aren't aspects of our business; they are our entire business.
Our company is built around connecting world-class games with the creators who help define them. Real relationships, maintained across hundreds of campaigns, are the only way to do that properly - and it's why we're the Agency of Record for some of the most respected AAA publishers & indie teams in the world, despite being such a young agency.
We're not a full-service PR agency with influencers as line six on a very long menu, and we're not a tech platform funnelling creators toward a dashboard.
We work on people's favourite games. The type of games that people would get tattoos of.
THE TEAM
Jake built a gaming news show to 18m monthly views on YouTube before transitioning into the industry as one of Europe's first full-time, games-focused Influencer Relations specialists (and now, experts)
He's worked on: Disco Elysium, Baldur's Gate III, Elden Ring: Shadow of the Erdtree, Persona 5 & Dispatch
Favourite games: Bloodborne, Fable, The Binding of Isaac, Silent Hill 2, Tibia
@theonlyjakeever
Bon started her games industry journey in traditional media PR, working up from a junior consultant to junior account manager in less than three years, before transitioning into Influencer Relations.
She's worked on: Baldur's Gate III, Still Wakes the Deep, Mewgenics!, Dispatch & Mina the Hollower
Favourite games: Fallout New Vegas, The Witcher 3, Slay The Princess, Stardew Valley, The Sims
@bonschweetz_
Carmen's passion for games fuelled her journey from full-time Twitch streamer in 2016 to seasoned Influencer Relations specialist, honing her skills at Player Two PR & Mooncat Games before joining Guillotine in its first few months.
She's worked on: Clair Obscur: Expedition 33, Pacific Drive: Whispers in the Woods, Blasphemous II - Mea Culpa, PRAGMATA & Monster Hunter Stories: Twisted Reflection
Favourite games: Clair Obscur: Expedition 33, What Remains of Edith Finch, Cloudpunk, ECHO (2017) and Rule of Rose
@yesterdaysblood
Clem joined the industry in 2016 after streaming on Twitch the same day the Division launched. Since then he's held various roles in many great teams such as; Network N; EGX & MCM Comic Con; NEONHIVE; and team17.
He's worked on: Killer Frequency, Date Everything!, Trepang2, CONSCRIPT, Monster Sanctuary & Silver Pines
Favourite games: Hyper Light Drifter, PRAGMATA, Inscryption, Puzzle Quest, Elder Scrolls & LOTRO
Reanne joined the games industry in 2022 at a PR agency where she spent two years honing her comms skills before transitioning to an internal role where she served as the sole Influencer Relations Manager for over a year, leading both paid and organic influencer campaigns.
She's worked on: Dead by Daylight, Zero Parades: For Dead Spies, Mewgenics!, Still Wakes the Deep & A Little to the Left
Favourite games: Dark Souls 3, Kingdom Come Deliverance 2, Skyrim, Dragon Age: Origins & Clair Obscur: Expedition 33
@reanimalss
Kaalin began her journey into the games industry as a full-time content creator in 2018, bringing years of experience in community development into the creator space.
She's worked on: Dead by Daylight, The Crimson Diamond, Kingdom Two Crowns, Arctic Awakening & The Last Caretaker
Favourite games: Elden Ring, Bioshock, SOMA, Planet Zoo & Crusader Kings III
@justkaalin
Marta is the glue that holds Guillotine together. If you interact with Guillotine, you're likely chatting to Marta! She holds the key to all things brand, operations and good energy!
Before her tenure at Guillotine, Marta's been running socials for some very important global brands. She's the ringmaster, and she's quite elusive. That's all we're allowed to say.
Favourite games: The Sims, Skyrim & Baldur's Gate III
