INTRO

Supporting the closing chapter of FROM Software's magnum opus

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When we were asked to help launch Elden Ring: Shadow Of The Erdtree in the UK, we knew the vast majority of endemic, gaming-focused creators would be covering the game from launch and fans of the series would likely want to avoid spoilers until they're done with the game.

Our plan was to conceptualise and commission some multi-platform 'celebratory' content for fans and newcomers to enjoy as early as launchday, without having to worry about spoilers!

We selected 13 creators from sandwicher makers to blacksmiths, map-makers to cosplayers, makeup artists to photographers. All creators were the best in their field in the UK and known for their passion for their craft, which was really highlighted in their content!

Key stats

1.3m

views on VODs during launch week